A Road Less Traveled: How William Eggleston Transformed Photography in America

July 22, 2016

ARTSY EDITORIAL
BY ABIGAIL CAIN
JUL 22ND, 2016 10:35 AM

William Eggleston Untitled, 1965/2012 Gagosian Gallery

William Eggleston
Untitled, 1965/2012
Gagosian Gallery

William Eggleston Morton, Mississippi , 1969-1970  ROSEGALLERY

William Eggleston
Morton, Mississippi , 1969-1970
ROSEGALLERY

William Eggleston has no trouble pinpointing the first of his color photographs that he considers a success. It was 1965, late afternoon, and the American photographer was standing outside a supermarket in Memphis, Tennessee. The warm sunlight had just caught the blonde hair and absentminded expression of a teenaged employee, who was dutifully organizing shopping carts. Eggleston aimed his camera and moved in close. Click. The resulting image embodies, in many ways, his eventual photographic practice—inconsequential moments in the American South, captured in such a manner that the colors practically glow.

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